Cuando la orientación social se convierte en intención emprendedora: el papel de las redes de emprendimiento social

Autores

  • Nuria Viejo-Fernández
  • Abril Ayala-Hernández
  • José Ignacio Azuela-Flores

DOI:

https://doi.org/10.34140/bjbv8n3-153

Palavras-chave:

emprendimiento social, intención de emprendimiento social, innovación social, redes de emprendimiento social, capital social

Resumo

El emprendimiento social constituye una vía para abordar problemas sociales mediante iniciativas que combinan objetivos económicos y creación de valor social. Este trabajo analiza la relación entre la tendencia a la innovación social (TIS) y la intención de emprendimiento social (INES), considerando el papel mediador de las redes de emprendimiento social (RES) desde la Teoría del Capital Social. El estudio se realizó con una muestra de 263 estudiantes universitarios mexicanos. Las hipótesis se contrastaron mediante un modelo de ecuaciones estructurales basado en covarianzas (CB-SEM). Los resultados muestran un efecto positivo y significativo de TIS sobre INES y de RES sobre INES. Asimismo, RES media significativamente la relación entre TIS e INES. Estos resultados muestran que la formación de intenciones de emprendimiento social no depende únicamente de orientaciones individuales, sino también de los recursos y relaciones a los que tienen acceso los potenciales emprendedores. El estudio contribuye a delimitar TIS como antecedente de INES e incorpora una explicación relacional de este proceso. Los resultados también plantean implicaciones para las universidades y otros agentes implicados en el desarrollo de ecosistemas de emprendimiento social.

Referências

ADLER, P. S.; KWON, S.-W. Social capital: Prospects for a new concept. Academy of Management Review, v. 27, n. 1, p. 17–40, 2002. DOI: 10.5465/amr.2002.5922314.

AJZEN, I. The theory of planned behavior. Organizational Behavior and Human Decision Processes, v. 50, n. 2, p. 179–211, 1991. DOI: 10.1016/0749-5978(91)90020-T.

AL-SHAMMARI, M.; WALEED, R. Entrepreneurial intentions of private university students in the Kingdom of Bahrain. International Journal of Innovation Science, v. 10, n. 1, p. 43–57, 2018. DOI: 10.1108/IJIS-06-2017-0058.

ANDERSON, J. C.; GERBING, D. W. Structural equation modeling in practice: A review and recommended two-step approach. Psychological Bulletin, v. 103, n. 3, p. 411–423, 1988. DOI: 10.1037/0033-2909.103.3.411.

BACQ, S.; ALT, E. Feeling capable and valued: A prosocial perspective on the link between empathy and social entrepreneurial intentions. Journal of Business Venturing, v. 33, n. 3, p. 333–350, 2018. DOI: 10.1016/j.jbusvent.2018.01.004.

BACQ, S.; HERTEL, C.; LUMPKIN, G. T. Communities at the nexus of entrepreneurship and societal impact: A cross-disciplinary literature review. Journal of Business Venturing, v. 37, n. 5, 106231, 2022. DOI: 10.1016/j.jbusvent.2022.106231.

BULUT, C.; EREN, H.; HALAC, D. S. Social innovation and psychometric analysis. Procedia – Social and Behavioral Sciences, v. 82, p. 122–130, 2013. DOI: 10.1016/j.sbspro.2013.06.235.

CAJAIBA-SANTANA, G. Social innovation: Moving the field forward. A conceptual framework. Technological Forecasting and Social Change, v. 82, p. 42–51, 2014. DOI: 10.1016/j.techfore.2013.05.008.

CARDELLA, G. M. et al. Understanding social entrepreneurial intention in higher education: Does gender and type of study matter? Studies in Higher Education, v. 49, n. 4, p. 670–689, 2024. DOI: 10.1080/03075079.2023.2250384.

CHAO, C.-M.; YU, T.-K. Undergraduate students’ social entrepreneurial intention: The role of individual environmental responsibility and absorptive capacity. Frontiers in Psychology, v. 13, 829319, 2022. DOI: 10.3389/fpsyg.2022.829319.

CUNHA, J. et al. The mediating role of entrepreneurial intention between creativity and social innovation tendency. Social Enterprise Journal, v. 18, n. 2, p. 383–405, 2022. DOI: 10.1108/SEJ-04-2021-0022.

DAVIDSSON, P.; HONIG, B. The role of social and human capital among nascent entrepreneurs. Journal of Business Venturing, v. 18, n. 3, p. 301–331, 2003. DOI: 10.1016/S0883-9026(02)00097-6.

FATIMA, T.; ELBANNA, S. Corporate social responsibility (CSR) implementation: A review and a research agenda towards an integrative framework. Journal of Business Ethics, v. 183, n. 1, p. 105–121, 2023. DOI: 10.1007/s10551-022-05047-8.

FERNÁNDEZ-PÉREZ, V. et al. Professional and personal social networks: A bridge to entrepreneurship for academics? European Management Journal, v. 33, n. 1, p. 37–47, 2015. DOI: 10.1016/j.emj.2014.07.003.

FORNELL, C.; LARCKER, D. F. Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, v. 18, n. 1, p. 39–50, 1981. DOI: 10.1177/002224378101800104.

FREEMAN, R. E.; DMYTRIYEV, S. D.; PHILLIPS, R. A. Stakeholder theory and the resource-based view of the firm. Journal of Management, v. 47, n. 7, p. 1757–1770, 2021. DOI: 10.1177/0149206321993576.

GHODBANE, A.; ALWEHABIE, A. Academic entrepreneurial support, social capital, and green entrepreneurial intention: Does psychological capital matter for young Saudi graduates? Sustainability, v. 15, n. 15, 11827, 2023. DOI: 10.3390/su151511827.

HAIR, J. F. et al. Covariance-based structural equation modeling (CB-SEM): A SmartPLS 4 software tutorial. Journal of Marketing Analytics, v. 13, p. 709–724, 2025. DOI: 10.1057/s41270-025-00414-6.

HASSAN, H. M. K.; IGEL, B.; SHAMSUDDOHA, M. Entrepreneurship education and social entrepreneurial intentions: The mediating effects of entrepreneurial social network. Frontiers in Psychology, v. 13, 860273, 2022. DOI: 10.3389/fpsyg.2022.860273.

HOCKERTS, K. Determinants of social entrepreneurial intentions. Entrepreneurship Theory and Practice, v. 41, n. 1, p. 105–130, 2017. DOI: 10.1111/etap.12171.

IP, C. Y. et al. Revisiting the antecedents of social entrepreneurial intentions in Hong Kong. International Journal of Educational Psychology, v. 6, n. 3, p. 301–323, 2017. DOI: 10.17583/ijep.2017.2835.

KLINE, R. B. Principles and practice of structural equation modeling. 5. ed. New York: Guilford Press, 2023.

LUC, P. T. Social entrepreneurial intention: A review based on bibliographic coupling analysis. The Journal of Entrepreneurship, v. 33, n. 4, p. 815–838, 2024. DOI: 10.1177/09713557241306882.

LYU, X. et al. Social entrepreneurial intention among university students in China. Scientific Reports, v. 14, 7362, 2024. DOI: 10.1038/s41598-024-58060-4.

MGUERAMAN, A.; EL ABBOUBI, M. The impact of social capital on the intention of Moroccan university students to engage in social entrepreneurship. Social Enterprise Journal, v. 20, n. 5, p. 832–856, 2024. DOI: 10.1108/SEJ-02-2024-0020.

NAHAPIET, J.; GHOSHAL, S. Social capital, intellectual capital, and the organizational advantage. Academy of Management Review, v. 23, n. 2, p. 242–266, 1998. DOI: 10.5465/amr.1998.533225.

PHILLS, J. A. JR.; DEIGLMEIER, K.; MILLER, D. T. Rediscovering social innovation. Stanford Social Innovation Review, v. 6, n. 4, p. 34–43, 2008.

PODSAKOFF, P. M. et al. Common method biases in behavioral research: A critical review of the literature and recommended remedies. Journal of Applied Psychology, v. 88, n. 5, p. 879–903, 2003. DOI: 10.1037/0021-9010.88.5.879.

SACHS, J. D.; LAFORTUNE, G.; FULLER, G. The SDGs and the UN Summit of the Future: Sustainable Development Report 2024. Paris; Dublin: SDSN; Dublin University Press, 2024.

SAEBI, T.; FOSS, N. J.; LINDER, S. Social entrepreneurship research: Past achievements and future promises. Journal of Management, v. 45, n. 1, p. 70–95, 2019. DOI: 10.1177/0149206318793196.

SCARMOZZINO, E.; CORVELLO, V.; GRIMALDI, M. Entrepreneurial learning through online social networking in high-tech startups. International Journal of Entrepreneurial Behavior & Research, v. 23, n. 3, p. 406–425, 2017. DOI: 10.1108/IJEBR-12-2015-0302.

STAM, W.; ARZLANIAN, S.; ELFRING, T. Social capital of entrepreneurs and small firm performance: A meta-analysis of contextual and methodological moderators. Journal of Business Venturing, v. 29, n. 1, p. 152–173, 2014. DOI: 10.1016/j.jbusvent.2013.01.002.

UDDIN, M. K.; AL SAYED, A.; KHAN, S. I. Unveiling the drivers of social entrepreneurship intentions: Insights from business graduates in Bangladesh. Journal of Social Entrepreneurship, 2024. Advance online publication. DOI: 10.1080/19420676.2024.2400914.

WIHLENDA, M.; BRAHM, T.; HABISCH, A. Responsible management education: Social entrepreneurial competences of civically-engaged students. The International Journal of Management Education, v. 21, 100756, 2023. DOI: 10.1016/j.ijme.2022.100756.

XANTHOPOULOU, P.; SAHINIDIS, A. Exploring the impact of entrepreneurship education on social entrepreneurial intentions: A diary study of tourism students. Administrative Sciences, v. 15, n. 3, 111, 2025. DOI: 10.3390/admsci15030111.

Publicado

2026-09-28

Como Citar

Viejo-Fernández, N., Ayala-Hernández, A., & Azuela-Flores, J. I. (2026). Cuando la orientación social se convierte en intención emprendedora: el papel de las redes de emprendimiento social. Brazilian Journal of Business, 8(3), e89525. https://doi.org/10.34140/bjbv8n3-153

Edição

Seção

Artigos