El mediador ante lo sintético: supervisión humana y ética editorial en la era de la IA Generativa

Autores

  • Juan Andrés Carvajal Romero
  • Gabriela Andrea Morocho Ocaña

DOI:

https://doi.org/10.34140/bjbv8n3-092

Palavras-chave:

IA generativa, transparencia algorítmica, safekeeping, periodismo automatizado, marco operativo SAGE

Resumo

La irrupción de la Inteligencia Artificial Generativa (IA Gen) en el ecosistema mediático ha planteado una tensión crítica entre la eficiencia operativa y la integridad editorial; a pesar del consenso global sobre la necesidad de principios éticos, las redacciones carecen de protocolos ejecutables para garantizar la calidad informativa; es necesario un proceso de mediación entre las salas de redacción y el uso de la IA como herramienta de apoyo bajo la supervisión humana. Este artículo presenta una Revisión de Alcance (PRISMA-ScR) de la literatura académica (2015–2025), analizando la adopción, los mecanismos de supervisión humana (Human-in-the-Loop, HITL) y la transparencia algorítmica. Los resultados revelan una brecha de adopción marcada por la desconfianza profesional sobre todo en países de Latinoamérica, riesgos de pereza metacognitiva en editores y una insuficiencia en las herramientas de IA explicable (XAI). Como contribución principal, se propone el Marco Operativo SAGE-Media, una arquitectura de tres capas (Contextualización, Colaboración Iterativa y Custodia Forense) que operacionaliza la supervisión. Se concluye teóricamente que el rol del periodista debe evolucionar de gatekeeper (seleccionador de información) a safekeeper (custodio de la veracidad), redefiniendo la agencia humana como el único garante de confianza frente a la verosimilitud sintética.

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Publicado

2026-08-24

Como Citar

Romero, J. A. C., & Ocaña, G. A. M. (2026). El mediador ante lo sintético: supervisión humana y ética editorial en la era de la IA Generativa. Brazilian Journal of Business, 8(3), e88942. https://doi.org/10.34140/bjbv8n3-092

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