Corporate Communication and its relationship to organizational culture
DOI:
https://doi.org/10.34140/bjbv6n4-065Palavras-chave:
communication, foundation, organize, work, employeeResumo
This article aims to significantly contribute to a deeper understanding of the concept of organizational studies by exploring the vital role of corporate communication and its relationship to organizational culture. In this context, we delve into institutional communication, viewing it from an intra-organizational perspective. Communication practices are not just tools, but they are the cornerstone of socio-institutional-cultural management, perpetually justifying choices and strengthening organizational recognition among the people involved. As institutions transform, so does communication, adapting to the increasing passion, participation, and commitment from personal practices, as well as the interdisciplinary relationships associated with organizational development and the humanitarian environment. Our goal is to discuss the relationship between corporate communication and culture, emphasizing the crucial role of the communication process in shaping the corporate environment and fostering a sense of morality.
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