The impact of website quality and online reviews on booking intention: The case for Algerian Hotels
DOI:
https://doi.org/10.34140/bjbv6n2-005Palavras-chave:
website suality, online reviews, keyword research, Algerian HotelResumo
The present study assess the effect of Algerian hotels website quality and online reviews, on the online booking intention with keyword research scores as an indicator. Thru the analysis of combined scores and ratios obtained from a content analysis to TripAdvisor Online Travel Agencies (OTA) to four Algerian hotels websites located in the city of Constantine. The results support theorical findings that website quality effects the online booking intention only for Marriott Hotel, However a divergence of results for local hotels is noticed, due to the poor use of their websites, which is measured by the lowest online reviews number on TripAdvisor compared with Google Travel platform. Moreover, the study supports the theorical findings that online reviews number and especially positive online reviews effect the hotel customer's online booking intention; where high keyword rates are expected for best reviewd hotels.
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