Estrategias empresariales y COVID-19 en Pequeñas y medianas empresas: Análisis bibliométrico / Business Strategies and COVID-19 in Small and Medium Enterprises: A Bibliometric Analysis
DOI:
https://doi.org/10.34140/bjbv4n1-032Palavras-chave:
bibliométrico, estrategias empresariales, COVID-19Resumo
El COVID-19 ha ocasionado una de las principales crisis sanitarias y económicas en el mundo, afectando principalmente a las micro, pequeñas y medianas empresas (Pymes). Las respuestas generadas por las MiPymes para enfrentar la crisis han sido analizadas a través de un análisis bibliométrico, en base al cual se han determinado las principales áreas temáticas de conocimiento sobre estrategias empresariales, Pymes y COVID-19. El análisis bibliométrico ha considerado 10.238 artículos obtenidos de la base de datos Web of Science, y sistematizada por el software SciMAT. Se han determinado 16 clústeres, de los cuales se sugiere considerar entre los temas motores: capacidades dinámicas y transformación digital. Los temas emergentes que deben ser considerados son: estrategias de talento humano y orientación al mercado. Estos temas se consideran como potenciales líneas de investigación, actuación e intervención para el desarrollo exitoso de las pymes en el contexto de crisis ocasionado por el COVID-19.
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