Sustainability and social responsibility in imported car detailing businesses: practices and strategies
DOI:
https://doi.org/10.34117/bjdv11n7-018Keywords:
agile methodologies, sustainability, social responsibility, automotive detailing, imported carsAbstract
In the context of Industry 4.0, automotive service providers face increasing pressure to implement sustainable and socially responsible practices. This paper examines effective sustainability and corporate social responsibility (CSR) strategies in imported car detailing businesses, based on interviews with industry managers and analysis of environmental certification programs. Findings show that eco-friendly products, water reclamation technologies, and community engagement significantly contribute to customer loyalty and brand enhancement. The study concludes that adopting sustainable practices not only mitigates environmental impact but also offers a competitive advantage in a market increasingly influenced by ethical concerns.
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