Comportamiento del consumidor de Internet en las etapas de las compras en línea
DOI:
https://doi.org/10.34117/bjdv10n6-016Keywords:
compras online, comportamiento del consumidor, etapa previa a la compraAbstract
Las compras online no pueden considerarse una tendencia emergente porque se han convertido en una forma estándar de hacer negocios. El interés de los minoristas online debe centrarse en el comportamiento del cliente durante el proceso de compra. El objetivo de este trabajo es describir y analizar el uso de Internet en la etapa de precompra de los clientes en países seleccionados. Encontramos que existe una correlación negativa significativa entre los indicadores de desarrollo de las naciones y el uso de Internet en la etapa previa a la compra de compras. Además, existe una diferencia significativa entre los consumidores europeos y asiáticos que utilizan Internet durante la etapa previa a la compra en varias actividades observadas.
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