Nuvem de palavras sobre a percepção do consumidor por diferentes alimentos de origem animal
DOI:
https://doi.org/10.34117/bjdv10n4-072Keywords:
associação de palavras, produtos cárneos, produtos lácteos, representação visualAbstract
A Associação de Palavras (AP) é usada na área de alimentos para avaliar percepções, expectativas e anseios do consumidor. Já a Nuvem de Palavras (NP) permite a representação visual hierarquizada da frequência de dados textuais. Contudo, o uso de NP na avaliação dos resultados da AP para alimentos não foi evidenciado. O objetivo desse trabalho foi utilizar NP para avaliar os resultados da AP em pesquisas de mercado com consumidores de produtos de origem animal, comparando as conclusões com aquelas obtidas pelas técnicas convencionais. As NP foram obtidas no site Wordlclouds.com através de bancos de dados de AP de 24 artigos da literatura, contendo categorias (palavras/expressões representando termos similares) e suas frequências (%). Novos bancos de dados foram formados: 36 bancos de dados individuais de cada produto de origem animal e 3 bancos de conjuntos de alimentos (carnes de diferentes espécies, produtos lácteos e produtos de origem animal). As NP foram interpretadas observando as palavras/expressões em destaque, correspondendo às categorias mais citadas. As NP proporcionam um entendimento visual dos resultados da AP com conclusões, geralmente, semelhantes àquelas dos artigos originais, mas facilitando a compreensão das expectativas do consumidor e dos aspectos determinantes para aceitação e compra de produtos de origem animal. As NP dos conjuntos de alimentos proporcionam conclusões coerentes àquelas observadas para cada alimento, tanto nos artigos de AP quanto nas suas NP, ressaltando as principais características. Portanto, a NP é uma técnica interessante para avaliação e apresentação de resultados da metodologia AP.
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