The influence of technical and fundamental analysis on investment decision making for traders with theory of reasoned action
DOI:
https://doi.org/10.34117/bjdv9n12-095Keywords:
investor behavior, investment decision-makingAbstract
Financial behavior is intended to understand the behavior of investors in making investment decisions. Decision-making is a process to select the best alternative from available possible alternatives in a complex situation. Decision-making in investments is influenced by knowledge of fundamental analysis, technical analysis, and investor psychology in the capital market. This study aims to determine the behavior of investors in decision-making in investments in the capital market. There were eight informants interviewed in this study from various backgrounds, including brokers, university students, private employees, and investment managers. The result of this study showed the behavior of investors in decision-making in investments in . In making a decision, investors paid less attention to intrinsic value of stocks when stocks are in an uptrend condition and were overconfident in making decisions. Meanwhile, stock investor decisions were quite influenced by fundamental conditions, macroeconomics, and technical stock price fluctuation, so the behavior of individual stock investors in decision-making in tends to be rational.
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