La orientación emprendedora como fuente de innovación para las empresas: un análisis aplicado
DOI:
https://doi.org/10.34117/bjdv9n3-010Keywords:
emprendimiento, capacidad de innovación, orientación emprendedora, capital social, capacidad de absorciónAbstract
El entorno actual fuerza a las empresas a realizar esfuerzos constantes en innovación, al ser un factor clave para su competitividad en los mercados. Debido a su importancia, en los últimos años el estudio de las principales fuentes de innovación empresarial ha adquirido gran relevancia, si bien todavía existe cierta ambigüedad en relación con los principales factores que afectan a la generación y desarrollo de innovaciones. El principal objetivo de esta investigación es analizar la relación existente entre la orientación emprendedora de las empresas y su capacidad de innovación, así como el posible efecto mediador del capital social y la capacidad de absorción en esta relación. Para ello, se realiza un análisis empírico sobre una muestra de 197 empresas españolas del sector de suministro de energía eléctrica. Para realizar el análisis estadístico, se ha utilizado la técnica de modelización de ecuaciones estructurales basadas en la varianza (PLS-SEM) y, particularmente, el software “SmartPLS” en su versión 3.9. Los resultados desvelan que la orientación emprendedora de las empresas afecta de forma positiva y significativa a su capacidad para innovar. Además, el capital social y la capacidad de absorción se establecen como variables mediadoras en esta relación. Se concluye que las empresas pueden impulsar su capacidad de innovación favoreciendo el desarrollo de un clima emprendedor en la empresa, incentivando la participación de todos los miembros de la empresa en la identificación y explotación de oportunidades de negocio. Este clima puede favorecer el desarrollo de amplias redes de contactos valiosos, y la capacidad de absorción de nuevo conocimiento de la empresa lo cual, en última instancia, permitiría incrementar su capacidad de innovación.
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