El potencial de la minería de opinión para la gestión de la reputación online corporativa / The potential of opinion mining for corporate online reputation management
DOI:
https://doi.org/10.34117/bjdv5n10-357Keywords:
reputación online, análisis de sentimientos, redes sociales, minería de datos.Abstract
La reputación online de una empresa está definida por la información que los consumidores publican y hacen circular en sus redes sociales y en otros espacios de interacción como comunidades de nicho o foros de discusión. Las técnicas de la minería de datos o el análisis de sentimientos permiten analizar de manera automática grandes volúmenes de esta información discursiva para saber específicamente qué está diciendo la gente o qué percepciones tienen los consumidores sobre una marca o una empresa.
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