Pequenas notáveis: o causation e o effectuation nas ações empreendedoras das PME’S / Small notables: the causation and effectuation in PMES entrepreneurial actions
DOI:
https://doi.org/10.34117/bjdv5n8-016Keywords:
Empreendedorismo, Effectuation, Causation, PME’s.Abstract
Este estudo tem por objetivo relacionar as teorias de Pequenas e Médias Empresas (PME’s) aos estudos do Effectuation, por meio de aspectos convergentes e divergentes, sob a lógica da exploração das contingências, em contraposição ao Causation que busca aspectos de previsibilidade nas ações empreendedoras. Além disso visou evidenciar a importância de considerar as características cognitivas e as heurísticas do empreendedor de pequenas organizações que, com a multiespecialidade em diversas atividades, flexibilidade e a adaptabilidade frente aos obstáculos, se utiliza das estratégias mencionadas. Enquanto Effectuation, transforma contingências em soluções possíveis, ideias em oportunidades e inovação e a network em recursos essenciais para a consecução das ações empreendedoras, e como Causation se reconhecem as oportunidades e se implantam detalhados planos de ação. Inferimos ser possível a utilização da lógica do Effectuation pelas PME’s, dada as suas características predominantes de simplicidade estrutural, de inexistência de estratégias formais e escritas e basear as ações sob a ótica do empreendedor que, através das suas relações pessoais entende ser esta a essência para a sobrevivência e crescimento da organização.
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