A Brief Contextualization of Big Data in the International Business environment: evidence from the Alibaba Group's transition
Keywords:
Big Data, International Business, E-commerce.Abstract
The present work seeks to understand the impacts of Big Data and its adjacent technologies in the international business environment, with a focus on the financial sector, bringing the recent transition of Alibaba Group as a case study. In this effort, the work, in the first moment, brings a conceptualization of Big Data from the perspective of different authors, in different areas of science. In the second moment, an analysis of the applications of Big Data in the governmental scope, providing an understanding of how the technology can be applied from the perspective of the States and, at the same time, a differentiation is made with respect to the use of the Big Data in the business world, with a special focus on the financial sector of international business. In the last instance, an analysis of the Alibaba Group transition, the transition from an e-commerce company to a company that focuses on the dynamics of data is brought by this work, demonstrating how dynamics based on Big Data technologies can lead to strategic changes in companies, but they can also provoke a dynamism in the international business sector as a whole.
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