Assessing hotels website technical and aesthetic elements: the case for algerian hotels websites
DOI:
https://doi.org/10.34115/basrv9n1-009Keywords:
website design, algerian hotel, aesthetic element, technical elementsAbstract
The present study assess Algerian hotels website design, thru its technical and aesthetic elements defined as: Content, Structure, Interaction and Representation. Thru the analysis of combined scores and ratios obtained from a content analysis and loading time user's experiment for four Algerian hotels websites located in the city of Constantine, we choose Marriott Bonvoy® website for the Marriott Constantine hotel as a benchmark for aesthetic elements, as well for the rest of technical elements. The study concludes that Marriott is the best hotel followed by a three-star hotel named El Bey Hotel, which is considered as the best designed hotel for all the elements even some serious structure element problem due to the long loading time for both Mobile Internet and Wi-Fi Internet in the first user's experience, with 39,2 and 25,15 seconds beyond the recommended 5.3 seconds. Moreover, the study suggest some managerial implications improvements to the managerial staff of these hotels.
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