Health 4.0 and the Impact on Post-Covid 19 Business Models / Saúde 4.0 e o Impacto nos Modelos de Negócios Pós-Covid 19
DOI:
https://doi.org/10.34115/basrv6n1-003Keywords:
Business. Digital health . Big Data . COVID-19 . Strategic Planning .Abstract
The outbreak of coronavirus (SARS-CoV-2), which causes COVID-19, has accelerated the digital revolution and the speed of change, in all areas and is directly affecting the business world. Having said that, this work aims to discuss the impact of the paradigm shift in health, Health 4.0, on the business models in post-Covid19. It is noticed that practices related to new technologies have an impact on profound changes, bringing discussions about the use of technological innovations. The text was built with selected bibliographical references, in the business and health field, seeking to contribute to a critical view on the subject.
References
Harari YN. 21 lições para o século 21. 1a edição. Companhia das Letras; 2018.
Coronavirus - OPAS/OMS | Organização Pan-Americana da Saúde [Internet]. [cited 2021 Aug 23]. Available from: https://www.paho.org/pt/topicos/coronavirus
Sadun R, Bertoni A, Delfino A, Fassio G, Testa M. Restarting Under Uncertainty: Managerial Experiences from Around the World [Internet]. HBS Working Knowledge. 2020 [cited 2021 Aug 20]. Available from: http://hbswk.hbs.edu/item/restarting-under-uncertainty-managerial-experiences-from-around-the-world
Schwab K. A Quarta Revolução Industrial. 1a edição. Edipro; 2016.
King JS. Covid-19 and the Need for Health Care Reform. New England Journal of Medicine. 2020 Jun 25;382(26):e104.
Harari YN. Sapiens: Uma breve história da humanidade. 1a. São Paulo: Companhia das Letras; 2020.
Madsen DØ. The Emergence and Rise of Industry 4.0 Viewed through the Lens of Management Fashion Theory. Administrative Sciences. 2019 Sep;9(3):71.
Pang Z, Yang G, Khedri R, Zhang Y-T. Introduction to the Special Section: Convergence of Automation Technology, Biomedical Engineering, and Health Informatics Toward the Healthcare 4.0. IEEE Reviews in Biomedical Engineering. 2018;11:249–59.
Brasil M da S. Avanços, Desafios e Oportunidade no Complexo Industrial da Saúde em Serviços Tecnológicos [Internet]. Brasília: Ministério da Saúde, Secretaria de Ciência, Tecnologia e Insumos Estratégicos, Departamento do Complexo Industrial e Inovação em Saúde; 2018. 308 p. Available from: http://bvsms.saude.gov.br/bvs/publicacoes/Livro-Complexo-Industrial-serviços-tecnológicos-WEB.pdf
Alves DF. Saúde 4.0: quais os principais desafios desse novo momento? [Internet]. Nortesys Clinic - Soluções para Clínicas e consultórios. 2019 [cited 2020 Mar 26]. Available from: https://blog.nortesysclinic.com.br/posts/2019/01/07/saude-4-0-quais-os-principais-desafios-desse-novo-momento
Magaldi S, Neto JS. Gestão do Amanhã: Tudo o que você precisa saber sobre gestão, inovação e liderança para vencer na 4a Revolução Industrial. 10a edição. Gente; 2018.
Davila, Tony; Epstein, Marc J; Shelton, Robert. As regras da inovacao [Internet]. Artmed; 2007 [cited 2021 Sep 8]. Available from: https://www.estantevirtual.com.br/busca?q=tony-davila as-regras-da-inovacao
Menconi D, Pastore K. Como a tecnologia está revolucionando a indústria da saúde - Época Negócios | Tecnologia [Internet]. 2019 [cited 2020 Apr 2]. Available from: https://epocanegocios.globo.com/Tecnologia/noticia/2019/04/como-inovacao-esta-revolucionando-industria-da-saude.html
Borini, Guilherme. Startups do setor de saúde crescem na pandemia e miram consolidação [Internet]. 2021 [cited 2021 Aug 23]. Available from: https://noomis.febraban.org.br/temas/fintechs-e-startups/startups-do-setor-de-saude-crescem-na-pandemia-e-miram-consolidacao
Giones F, Brem A, Pollack JM, Michaelis TL, Klyver K, Brinckmann J. Revising entrepreneurial action in response to exogenous shocks: Considering the COVID-19 pandemic. Journal of Business Venturing Insights. 2020 Nov;14:e00186.
Valentim R, Lima TS, Cortez LR, Barros DM da S, Paiva JC, Coutinho DK, et al. A relevância de um ecossistema tecnológico no enfrentamento à Covid-19 no Sistema Único de Saúde: o caso do Rio Grande do Norte, Brasil A relevância de um ecossistema tecnológico no enfrentamento à Covid-19 no Sistema Único de Saúde: o caso do Rio Grande do Norte, Brasil. Ciênc saúde coletiva [Internet]. 2021 [cited 2021 Aug 21]; Available from: https://www.scielo.br/j/csc/a/FcfxdRKWqKnByMfp9m6h7CK/?lang=pt
Patel P, Dhindsa D, Eapen DJ, Khera A, Gulati M, Stone NJ, et al. Optimizing the Potential for Telehealth in Cardiovascular Care (in the Era of COVID-19): Time Will Tell. The American Journal of Medicine. 2021 Aug 1;134(8):945–51.
Cavallaro F, Lugg-Widger F, Cannings-John R, Harron K. Reducing barriers to data access for research in the public interest—lessons from covid-19 - The BMJ [Internet]. 2020 [cited 2021 Aug 31]. Available from: https://blogs.bmj.com/bmj/2020/07/06/reducing-barriers-to-data-access-for-research-in-the-public-interest-lessons-from-covid-19/
LEI No 13.709, DE 14 DE AGOSTO DE 2018 [Internet]. Available from: http://www.planalto.gov.br/ccivil_03/_Ato2015-2018/2018/Lei/L13709compilado.htm
Allen S. 2021 Global Health Care Outlook [Internet]. Deloitte: Deloitte; 2021 [cited 2021 Sep 8]. Available from: https://www2.deloitte.com/br/pt/pages/life-sciences-and-healthcare/articles/global-health-care-outlook.html
Batra, Neal;, Betts, David;, David, Steve. Forces of change [Internet]. Deloitte Insights. 2019 [cited 2020 Mar 13]. Available from: https://www2.deloitte.com/us/en/insights/industry/health-care/forces-of-change-health-care.html
Patnaik D, Mola ML de, Bates B. Creating a Post-Covid Business Plan. Harvard Business Review [Internet]. 2021 Jan 8 [cited 2021 Sep 8]; Available from: https://hbr.org/2021/01/creating-a-post-covid-business-plan
Momo F da S, Schiavi GS, Behr A, Lucena P. Business Models and Blockchain: What Can Change? Rev adm contemp. 2019 Apr 18;23:228–48.
Fielt E. Conceptualising Business Models: Definitions, Frameworks and Classifications. Journal of Business Models [Internet]. 2013 [cited 2021 Sep 3];1(1). Available from: https://journals.aau.dk/index.php/JOBM/article/view/706
Luijs J, Mathieu VB, Lucien Engelen. The health(care) future of the Netherlands - The health(care) future of the Netherlands [Internet]. Deloitte. 2020 [cited 2021 Sep 6]. Available from: https://publications.deloitte.nl/the-healthcare-future-of-the-netherlands/the-healthcare-future-of-the-netherlands/
Veenstra J, Murphy T, Cousins L, Hatch A, Skiles B, Li A, et al. 2021 Global Marketing Trends [Internet]. Deloitte; 2020 [cited 2021 Aug 24] p. 80. Available from: www2.deloitte.com/content/dam/Deloitte/lu/Documents/technology/lu-global-marketing-trends-2021.pdf
Read L, Korenda L, Korba C. Attract, engage, and build loyalty [Internet]. Deloitte Insights. 2021 [cited 2021 Sep 6]. Available from: https://www2.deloitte.com/xe/en/insights/industry/health-care/patient-consumerism-health-care-engagement.html
Filho, Paulo. Proteção de Dados: os efeitos da nova legislação sobre os negócios - Pequenas Empresas Grandes Negócios | Opiniao Empreendedora [Internet]. 2019 [cited 2020 Apr 2]. Available from: https://revistapegn.globo.com/Opiniao-Empreendedora/noticia/2019/04/protecao-de-dados-os-efeitos-da-nova-legislacao-sobre-os-negocios.html
Santos TO, Pereira LP, Silveira DT. Implantação de sistemas informatizados na saúde: uma revisão sistemática. Reciis – Rev Eletron Comun Inf Inov Saúde [Internet]. 2017; Available from: https://www.reciis.icict.fiocruz.br/index.php/reciis/article/view/1064/2133
Celuppi IC, Lima G dos S, Rossi E, Wazlawick RS, Dalmarco EM. Uma análise sobre o desenvolvimento de tecnologias digitais em saúde para o enfrentamento da COVID-19 no Brasil e no mundo. Cad Saúde Pública [Internet]. 2021 Mar 12 [cited 2021 Sep 8];37. Available from: http://www.scielo.br/j/csp/a/rvdKVpTJq8PqTk5MgTYTz3x/?lang=pt
Hedwig M, Friesdorf YG, Niedermann F. Omnichannel consumer interactions--a payer perspective | McKinsey [Internet]. 2019 [cited 2021 Sep 6]. Available from: https://www.mckinsey.com/industries/healthcare-systems-and-services/our-insights/omnichannel-consumer-interactions-a-payer-perspective
Geissbauer R, Vedso J, Schrauf S. Pesquisa Global indústria 4.0: Relatório Brasil [Internet]. PWC; 2016 [cited 2020 Apr 13]. Available from: https://www.pwc.com.br/pt/publicacoes/servicos/assets/consultoria-negocios/2016/pwc-industry-4-survey-16.pdf
Sheikh A, Anderson M, Albala S, Casadei B, Franklin BD, Richards M, et al. Health information technology and digital innovation for national learning health and care systems. The Lancet Digital Health. 2021 Jun 1;3(6):e383–96.
Angeli F, Jaiswal AK. Business Model Innovation for Inclusive Health Care Delivery at the Bottom of the Pyramid. Organization & Environment. 2016 Dec 1;29(4):486–507.
